Why the first 3 seconds of a Reel matter most

People decide in seconds whether to keep watching or scroll past. In short-form video, the first 3 seconds determine whether the rest gets watched, which directly affects how many people the algorithm will show your video to.

Hooks that work

• A curiosity question: "90% of brands doing this are losing money. Are you one of them?"
• Start with the result: Show the finished product, transformation or outcome first, then explain how.
• A bold claim: An unexpected opinion makes people stop.
• Motion and on-screen text: For silent viewers, use a short, readable headline in the first frame.

Common mistakes

• Opening with a logo animation or long intro
• Low-value openers like "Hi everyone"
• A first frame that doesn't make the topic clear

A great hook doesn't replace great content, but it makes sure great content gets watched. Before publishing, ask yourself: "Why would I stop for the first 3 seconds?"